This challenging year has unlocked some of the greatest opportunities for the TV advertising.
TVSquared and Blockgraph are working together to provide omni-channel TV measurement and attribution capabilities.
This partnership will transform the way the industry thinks about using data to best support the cross-platform advertising ecosystem.
The new Blockgraph CRO has issued a call to major data and broadcast partners, as he joins the company.
An industry veteran, Aleck rings more than two decades of experience in digital and advanced TV advertising.
Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer.
Comcast has spun off Blockgraph into a joint venture co-owned by Comcast, Charter and ViacomCBS.