Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant.
New Technology Solution Will Facilitate Interoperability Across Identity Solutions for Advertisers, Publishers and TV Distributors
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
2022 feels like a significant year.
With more data available than ever before, attention should be better monetized.
We are rapidly approaching a make-or-break moment for marketers.
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement