AI in TV advertising needs accountability. Discover why proximity targeting offers a practical starting point for automation with measurable results.
The households closest to your business are often the most valuable. Explore how proximity intelligence can improve TV advertising performance and media planning.
Joint report calls on agencies to move beyond audience segments and focus on households most likely to convert based on proximity to real world locations
Household identity is just the starting point. Discover how proximity intelligence and real-world context turn identity data into more effective TV advertising.
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
AdExchanger spotlights how Blockgraph OnDemand is powering a wave of local TV advertising—bringing enterprise-grade data tools to small and mid-sized businesses.