Newsroom

Company updates, industry perspective, and media coverage.
‍Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.

Select a tag
Select a tag
Audience Creation Reimagined
Company
Convergent TV
Cross-Platform Addressability
Cross-Platform Measurement
Data Matching
Featured
First-Party Data
From Exposures to Outcomes
Geography As Strategy
Household Identity
Insight
Proximity Intelligence
Strategic Audience Development
Video
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
In the News
In the News
June 30, 2021

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

It's done in partnership with Blockgraph and TVSquared

Company
Cross-Platform Measurement
Press Releases
Featured
 | 
Press Releases
June 30, 2021

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution With TVSquared And Blockgraph

Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns

Company
Cross-Platform Measurement
In the News
In the News
June 9, 2021

Scott Collins Joins Blockgraph as EVP, Client Partnerships and Sales Strategy

Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.

Company
In the News
In the News
June 9, 2021

Scott Collins Joins Blockgraph as Exec VP, Client Partnerships and Sales Strategy

Scott Collins has found life beyond “The Walking Dead.”

Company
Press Releases
Featured
 | 
Press Releases
June 9, 2021

Blockgraph Appoints Media And Advertising Veteran Scott Collins As EVP Of Client Partnerships And Sales Strategy

Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal

Company
In the News
In the News
May 27, 2021

Blockgraph Plans to Integrate its Technology and Tools with The Trade Desk

The move would streamline advertising across all TV platforms, explains the Blockgraph CEO

Convergent TV
Cross-Platform Addressability
Company
In the News
In the News
May 7, 2021

Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV

Blockgraph and The Trade Desk partner to help advertisers activate first-party data and deliver targeted ads across convergent TV platforms.

Company

No results found

Try a different category and check back soon for more content.