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In the News
In the News
April 7, 2021

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.

Company
Convergent TV
Identity
Press Releases
Press Releases
April 7, 2021

Leading Industry Participants Launch New Initiative Exploring The Future Of The U.S. Data-driven TV Ecosystem

Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace

Company
Convergent TV
Identity
Insight
Insight
March 15, 2021

How the Time is Right for TV and Advertising

Lessons from tech titans on web tracking- and how they can be applied to the television industry.

Company
Insight
In the News
In the News
March 8, 2021

Next|TV: "Blockgraph CEO Jason Manningham: Envisioning a New Infrastructure for TV Advertising"

While TV is moving in the right direction, how can we jump-start our progress?

Company
In the News
In the News
March 4, 2021

Next|TV: "Blockgraph, TransUnion Team on Data for Addressable Ads"

Combination would provide another way for advertisers target and measure households across platforms.

Company
Cross-Platform Addressability
In the News
In the News
March 4, 2021

Mediapost: "Blockgraph Partners With TransUnion To Further Addressable Advertising"

Blockgraph has struck a deal with U.S. consumer insights company TransUnion for a focus on identity data and solutions.

Company
In the News
In the News
March 4, 2021

Blockgraph’s Jason Manningham to Speak in AdWeek Webinar on TV Audiences

Blockgraph CEO Jason Manningham joins TVSquared President Jo Kinsella for a live AdWeek webinar.

Company

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