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Press Releases
Featured
 | 
Press Releases
May 7, 2021

Blockgraph and the Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms

Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way

Company
Insight
Insight
May 5, 2021

Blockgraph’s Jason Manningham Speaking at TV Transformed Virtual Summit

As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity and privacy. Explore the latest in identity and cookie alternatives, and the growing importance of privacy in an audience-first world.

Company
Insight
Featured
 | 
Insight
April 21, 2021

Blockgraph’s Jason Manningham to Speak at the Advanced Advertising Summit

Blockgraph CEO, Jason Manningham, will join industry colleagues to discuss how the TV industry can maintain brand safety while achieving better targeting, measurement, attribution and privacy protection.

Company
Insight
Insight
April 14, 2021

Why TV Advertising Needs its Own Identity Operating System

As the TV advertising business races to embrace digital-like tactics, we need to find a way to establish a convergent TV advertising marketplace that works for everybody.

Company
Household Identity
Convergent TV
Insight
In the News
In the News
April 7, 2021

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.

Company
Convergent TV
Household Identity
Press Releases
Press Releases
April 7, 2021

Leading Industry Participants Launch New Initiative Exploring The Future Of The U.S. Data-driven TV Ecosystem

Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace

Company
Convergent TV
Household Identity
Insight
Insight
March 15, 2021

How the Time is Right for TV and Advertising

Lessons from tech titans on web tracking- and how they can be applied to the television industry.

Company
Insight

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