Company updates, industry perspective, and media coverage.Explore how we’re bringing real-world data, neighborhood context, and measurable outcomes into TV advertising.
Cable and TV giants become joint-venture partners in Blockgraph, which was spun off by Comcast.
Comcast, Charter and ViacomCBS have partnered to invest in Blockgraph
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
The system is finally ready for a broader push into the TV ad industry, said Blockgraph CEO Jason Manningham.
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
Video: Blockgraph CEO Jason Manningham on how Blockgraph removes barriers to data-driven TV advertising.
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
Try a different category and check back soon for more content.