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This partnership will transform the way the industry thinks about using data to best support the cross-platform advertising ecosystem.
TVSquared and Blockgraph are working together to provide omni-channel TV measurement and attribution capabilities.
Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer.
An industry veteran, Aleck rings more than two decades of experience in digital and advanced TV advertising.
The new Blockgraph CRO has issued a call to major data and broadcast partners, as he joins the company.
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph.
Comcast has spun off Blockgraph into a joint venture co-owned by Comcast, Charter and ViacomCBS.
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