Cross-Platform Addressability

Blockgraph Cross-Platform-Addressability

Seamlessly activate your target audience across all distribution channels - Data-driven Linear, Addressable TV, Connected TV, premium video publisher websites, and apps.

Our software provides the matching, permissions, and workflow capabilities to distribute a custom audience segment across all video platforms through the push of a button. Need to translate offline data into digital IDs for activation? No problem, we can help with that too.

Activating Automotive Audiences
Securely Across TV Platforms

Blockgraph’s Cross-Platform Addressability Solution helps auto advertiser reached its custom segment across addressable & connected solutions

An auto advertiser wants to reach its custom target segment of “truck buyers” across linear, addressable TV, and connected TV distribution channels for a given publisher’s premium video inventory while managing frequency.

DISTRIBUTION ENVIRONMENT

Each distribution environment have unique audience identity signals for targeting - ranging from set-top-box device IDs, to email, to device IDs, to other digital signals such as cookies or IP addresses.

PLANNING DISTRIBUTION PARTNERS

Publishers must secure permissions for data enablement from their planning and distribution partners - each of whom has their own data policies and strategies.

APPROACHES TO ON-BOARDING

Current approaches for on-boarding require data centralization, limiting each parties control over their data’s use - creating significant matching, crosswalk, or activation fees.

The Challenge

Solution

Blockgraph’s platform enabled the auto advertiser, publisher, and distribution partner to collaborate to size a custom audience and activate it across distribution endpoints, while ensuring that all parties involved had the appropriate permissions for any segment data or aggregated match counts they received. 

And all of this was accomplished without any third parties involved in the transaction.

UPLOAD & ENCRYPT

Auto advertiser loaded the custom segment from their CRM or CDP into their Blockgraph node or leverage Blockgraph’s modeling services with trusted identity providers to create a lookalike audience. Blockgraph’s software ensured data were encrypted before assigning relevant Blockgraph IDs.

POLICY-BASED PERMISSIONING

Auto advertiser permissioned the segment over to their intended publisher partner using Blockgraph. Given its commercial value, when sharing the segment the brand set the permission that prevented its publisher partner from being able to download any IDs.

MATCH

Once it received the segment from the auto advertiser, the publisher was able to initiate match requests to size the audience with planning and distribution partners.

VERIFY & PUBLISH

Blockgraph’s permission layer verified that all planning and distribution partners authenticated the match request, and Blockgraph’s software automatically calculated the aggregated match rate and published it to the publisher’s node. Each planning and distribution partner was then able to load matching IDs (either as Blockgraph IDs, proprietary account IDs, or digital device IDs) into its downstream planning or addressable ad servers.

The End Result

Publisher was able to provide total reach estimates to auto advertiser at the start of the campaign. During the flight, the publisher was able to use Blockgraph IDs to manage reach across TV, Addressable, VOD, and CTV endpoints.

Activate Across All Channels

Custom audience can be distributed to any destination, any time

5+

Distribution Channels
Distribute to open and closed distribution
ecosystems including VOD, Linear, vMVPDs, DDL, and Digital Video

Ready to Get Started?

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