FAQ
What is Blockgraph OnDemand?
Blockgraph OnDemand is a self-serve platform that enables advertisers to create and activate TV campaigns using customer data, proximity, or target geographies. Advertisers can securely upload first-party data or create geo-based segments, then activate and measure campaigns across CTV, linear TV, and other premium video ad sellers—all in a privacy-safe environment.
How does Blockgraph OnDemand work?
After signing up, advertisers can upload customer data or define targeting criteria based on proximity or geography, such as cities, states, or ZIP codes. These inputs are used to create TV audiences that can be activated and measured across participating media partners, making it possible to evaluate both campaign delivery and outcomes consistently.
Why is Blockgraph OnDemand valuable?
Our technology makes it easy and secure for advertisers to build custom TV audiences—using their own data, target geographies, or proximity inputs—without costly tech integrations. The platform helps advertisers focus campaigns on the locations and audiences that drive results and understand what TV advertising delivers.
What’s the cost to use Blockgraph OnDemand?
There is no cost to access the Blockgraph OnDemand platform. Advertisers work directly with media partners across the Blockgraph ecosystem, without additional data or platform fees from Blockgraph.
Who are the media partners I can work with through Blockgraph OnDemand?
Blockgraph works with a broad ecosystem of trusted media partners, providing access to premium TV and streaming inventory. Available partners may vary based on campaign needs. Your Blockgraph representative can help identify the partners best suited to your objectives.
Why should I use Blockgraph OnDemand?
Blockgraph OnDemand makes it easy to build and activate TV audiences using customer data, proximity, or geographic targeting, helping advertisers reach relevant households across premium TV environments and understand campaign performance beyond the screen.
What if I don’t have customer data to use for targeting?
No problem. Blockgraph OnDemand allows advertisers to build TV audiences using proximity and geographic criteria alone, such as targeting around locations, cities, states, or ZIP codes, without requiring customer data.
Can you quantify how many households match my audience segment once it is uploaded?
Yes, you are able to size your audience segment in Blockgraph OnDemand when matching with a media partner.
Where is Blockgraph OnDemand available?
Blockgraph OnDemand is available to U.S.-based advertisers looking to reach households across the United States.
How do I get connected to a Blockgraph representative?
Please fill out the inquiry form.
