FAQ
What is Blockgraph OnDemand?
Blockgraph OnDemand is a self-serve platform that helps advertisers of all sizes build custom TV audiences—using their own customer data or selected regions. With just a few clicks, you can securely upload first-party data or create geo-based segments, then activate and measure campaigns across CTV, linear TV, and other premium video ad sellers—all in a privacy-safe environment.
How does Blockgraph OnDemand work?
After signing up, advertisers can upload their first-party customer data or define target regions —like cities, states, or ZIPs—to build custom TV audiences. Segments are deterministically matched—in a privacy-centric way—to to connected TV households of participating media partners, making it easy to launch and measure campaigns.
Why is Blockgraph OnDemand valuable?
Our technology makes it easy and secure for advertisers to build custom TV audiences—using either their own data or target geographies—without costly tech integrations. Built on a privacy-safe identity and data collaboration platform, it gives businesses of any size access to powerful tools for targeting and measuring campaign performance on an as-needed basis.
What’s the cost to use Blockgraph OnDemand?
Nothing. There are no intermediaries between you and your partners in the Blockgraph ecosystem—so there are no associated data costs for media buyers.
Who are the media partners I can work with through Blockgraph OnDemand?
Blockgraph works with a robust ecosystem of trusted media partners, providing seamless access to premium inventory for your campaigns. To learn more about which partners are available to you, we recommend reaching out to your Blockgraph representative, who can guide you through the options best suited to your needs.
Why should I use Blockgraph OnDemand?
Blockgraph OnDemand makes it easy to build custom TV audiences—using your customer data or target regions—so you can reach the right households across premium video and TV with digital-like precision.
What if I don’t have customer data to use for targeting?
No problem. With the new Geo-Based Audiences feature, you can build household-level segments using geographic details—like city, state, ZIP, or ZIP+4. Just choose your locations or upload a custom list to define your target area.
Can you quantify how many households match my audience segment once it is uploaded?
Yes, you are able to size your audience segment in Blockgraph OnDemand when matching with a media partner.
Where is Blockgraph OnDemand available?
Blockgraph OnDemand is available for advertisers in the U.S who are interested in reaching US households.
How do I get connected to a Blockgraph representative?
Please fill out the inquiry form.
