Harness the value of your first-party data to create audiences, plan media, and target users across all media channels in a privacy-focused way.
STEP 1: CONNECT
Once installed, and after data has been loaded to your private node, Blockgraph’s software establishes connectivity with Blockgraph’s IDoS by assigning each record a unique encryption value which is used to deterministically assign a common persistent pseudonymous household identifier. This encryption all happens locally within each participant’s own private node.
STEP 2: ASSIGN
After a Blockgraph ID has been assigned, our software will remove any automatically unencrypted data from your private node if you choose, to ensure that the only data in your private node is de-identified.
STEP 3: COLLABORATE
This identifier can then be used to work with other trusted participants without exposing any unencrypted data with anyone, even Blockgraph.
STEP 4: MANAGE
At the same time, Blockgraph’s platform provides automation and APIs to refresh data, manage consents and opt-outs, and enforce your policies throughout the Blockgraph ecosystem.
STEP 1: CONNECT
When working with identity partners, our platform facilitates connectivity by using Blockgraph’s secure peer-to-peer matching to compare encrypted and hashed identity signals with those of an identity resolution partner in order to provision Blockgraph IDs used for cross-platform advertising efforts.
STEP 2: PARTNER ID LOOKUP
Once a trusted onboarding or identity services partner has setup the appropriate permissions, participants can request IDs or create segments for matched audiences.
STEP 3: ID PARTNER ENABLEMENT
Assuming the permission has been set, identity services partners can resolve first party audience identifiers to Blockgraph IDs. This identity resolution can be performed in batches or in real-time via authentication APIs - each supported by automation and a scalable, secure backend.
are deterministically activated
for cross-channel targeting or measurement