STEP 1: CONNECT
When working with identity partners, our platform facilitates connectivity by using Blockgraph’s secure peer-to-peer matching to compare encrypted and hashed identity signals with those of an identity resolution partner in order to provision Blockgraph IDs used for cross-platform advertising efforts.
STEP 2: PARTNER ID LOOKUP
Once an identity resolution partner has setup the appropriate permissions, participants can request IDs or segments from their consenting identity resolution partner.
STEP 3: ID PARTNER ENABLEMENT
Assuming the permission has been set, identity resolution partners can resolve first party audience identifiers to Blockgraph IDs. This identity resolution can be performed in batches or in real-time via authentication APIs - each supported by automation and a scalable and secure backend.