Identity 

Harness the value of your first-party data to create audiences, plan media, and target users across all media channels in a privacy-focused way.  

Our software allows you to connect online and offline data to persistent pseudonymous identifiers across channels and devices - allowing you to measure and manage reach and frequency at the household level across all TV and premium video channels.

Blockgraph’s identity layer is generated from an industry-leading source of deterministic cross-platform identity data built exclusively for convergent TV advertising.

How it Works

Blockgraph’s identity layer is generated from one of the industry’s largest sources of fully deterministic cross-platform identity data built exclusively for omnichannel TV and premium video advertising.

Participants:

STEP 1: CONNECT
Once installed, and after data has been loaded to your private Node, Blockgraph’s software establishes connectivity with Blockgraph’s identity layer by assigning each record a unique encryption value which is used to deterministically assign a common persistent pseudonymous household identifier. This encryption all happens locally within each participant’s own private node.

STEP 2: ASSIGN
After a Blockgraph ID has been assigned, our software will remove any automatically unencrypted data from your private node if you choose, to ensure that the only data in your private node is de-identified.

STEP 3: COLLABORATE
This identifier can then be used to work with other network participants without exposing any unencrypted data with anyone, even Blockgraph.

STEP 4: MANAGE
At the same time, you can use Blockgraph’s APIs or data refresh services to manage consent and opt-outs, remove users and/or data from the system, and enforce your policies throughout the Blockgraph platform.

Blockgraph identity layer for participants with household data
Blockgraph identity layer for participants without subscriber level data

STEP 1: CONNECT
When working with identity partners, our platform facilitates connectivity by using Blockgraph’s secure peer-to-peer matching to compare encrypted and hashed identity signals with those of an identity resolution partner in order to provision Blockgraph IDs used for cross-platform advertising efforts. 

STEP 2: PARTNER ID LOOKUP
Once an identity resolution partner has setup the appropriate permissions, participants can request IDs or segments from their consenting identity resolution partner.

STEP 3: ID PARTNER ENABLEMENT
Assuming the permission has been set, identity resolution partners can resolve first party audience identifiers to Blockgraph IDs. This identity resolution can be performed in batches or in real-time via authentication APIs - each supported by automation and a scalable and secure backend.

How it Works

Blockgraph’s identity layer is generated from one of the industry’s largest sources of fully deterministic cross-platform identity data built exclusively for omnichannel TV and premium video advertising.

With Household Account Data

Blockgraph identity layer for participants with household data

STEP 1: CONNECT
Once installed, and after data has been loaded to your private Node, Blockgraph’s software establishes connectivity with Blockgraph’s identity layer by assigning each record a unique encryption value which is used to deterministically assign a common persistent pseudonymous household identifier.  This encryption all happens locally within each participant’s own private node.

STEP 2: ASSIGN
After a Blockgraph ID has been assigned, our software will remove any automatically unencrypted data from your private node, adding further protections.

STEP 3: COLLABORATE
This identifier can then be used to work with other network participants without exposing any unencrypted data with anyone, even Blockgraph.

STEP 4: MANAGE
At the same time, you can use Blockgraph’s APIs or data refresh services to manage consents and opt-outs, remove users and/or data from the system, and enforce your policies throughout the Blockgraph platform.

Without Subscriber Level Data

Blockgraph identity layer for participants without subscriber level data

STEP 1: CONNECT
When working with identity partners, our platform allows connectivity by using Blockgraph’s secure peer-to-peer matching to compare encrypted and hashed identity signals in order to facilitate identity resolution and provision Blockgraph IDs that participants can apply to their cross-channel advertising efforts.

STEP 2: PARTNER ID LOOKUP
JASON, NEED COPY HERE TO DESCRIBE THIS STEP

STEP 3: ID PARTNER ENABLEMENT
Identity resolution can be performed in batches or in real-time via authentication APIs - all supported by automation and a scalable and secure backend.

Connect to...

the industry’s largest decentralized identity
infrastructure built for cross channel.

120+

million households
are deterministically activated
for cross-channel targeting or measurement.

Ready to get started?

Contact Us