Harness proprietary data and insights to create and activate high value audiences across distribution endpoints.
STEP 1: DEFINING THE TARGET SEGMENT
The target audience segment is defined by the brand or publisher and shared with its approved TV viewing/ad exposure data owner.
STEP 2: DEFINING THE TARGET FREQUENCY
The brand or publisher specifies the campaign’s reach and frequency target used for suppressing over-exposed households in the TV viewing/ad exposure data owner’s matched BG IDs.
STEP 3: ADJUSTING THE SEGMENT
The TV viewing/ad exposure data owner is able to stream their exposure data by BG ID into their private Blockgraph node, which is subsequently used to remove households that have been over exposed based on the brand/publisher's target frequency.
STEP 4: ACTIVATING INCREMENTAL REACH
The TV viewing/ad exposure data owner is able to distribute, in near real time, the adjusted incremental reach segment to its approved destinations and supply sources including data-driven linear, addressable TV, CTV/OTT, and digital video.