Strategic Audience Development

Blockgraph Audience Development Solution

Harness proprietary data and insights to create high value audiences and distribute them across distribution endpoints.

Our software provides the ability to stream and apply exposure and other viewing data to audience segments in order to create segments, suppress target households based on frequency caps, and distribute audiences to approved supply endpoints.

How it Works

STEP 1: DEFINING THE TARGET SEGMENT
The target audience segment is defined by the Brand or Publisher and shared with its approved TV Viewing/Ad Exposure Data Owner.

STEP 2: DEFINING THE TARGET FREQUENCY
The Brand or Publisher specifies the campaign’s reach and frequency target used for suppressing over-exposed households in the TV Viewing/Ad Exposure Data Owner’s matched BGIDs.

STEP 3: ADJUSTING THE SEGMENT
The TV Viewing/Ad Exposure Data Owner is able to stream their exposure data by BGID into their private Blockgraph node, which is subsequently used to remove households which have been over exposed based on the Brand/Publishers target frequency.

STEP 4: ACTIVATING INCREMENTAL REACH
The TV Viewing/Ad Exposure Data Owner is able to distribute, in near real time, the adjusted incremental reach segment to its approved destinations and supply sources including Data Driven Linear, Addressable TV, CTV/OTT, and digital video.

Blockgraph’s Strategic Audience Development provides ability to stream, exposed and view data and audience segments in 4 steps
TOP PRIORITY
Advertisers rank development of cross platform audiences, lookalikes, and incremental audiences as the highest priority use cases for data driven TV.

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