Precise Targeting. Easy Measurement.Premium TV Advertising.
Create custom TV audiences at no cost—using your customer data or target geographies—and start your TV advertising journey.
Need a smarter way to advertise in the areas you serve? Harness Blockgraph’s privacy-safe identity and data collaboration platform to activate and measure campaigns across premium connected TV inventory from participating partners.
How it Works
Once you’ve signed up, finding and reaching your target audience across connected TV households is simple, fast, and safe.
Step 1
Log into the Blockgraph platform using the credentials supplied to you post sign up.
Step 2
Create your segment of customers, then upload the relevant file by clicking “Upload”.
Step 3
Once approved, your customer data is matched to media partner subscribers in privacy-focused manner where it can be used for targeting or measurement.
No CRM file? No problem.
Blockgraph’s Geo-Based Audiences feature makes it easy to build household-level segments using
geographic criteria—like city, state, or ZIP. Just select a region or upload a custom ZIP list to reach the right homes, even without first-party data.
Benefits
Blockgraph OnDemand simplifies data-informed targeting and measurement of campaigns across connected TV households. All in one place.
Privacy-Centric
Award-winning technology enables privacy-focused first-party data connectivity for converged TV.
Fast
Quickly upload customer data or define geo-based audiences to reach connected TV households with accuracy.
Cost-effective
Available when you need it with no technology or data usage costs.
Precise Targeting
Directly match customer data or selected regions to connected TV households for accurate, household-level targeting.
Brand-Safe Content
Activate data-informed audiences across an ecosystem of trusted premium CTV and TV partners.
Easy to Use
Upload your data or build audiences seamlessly through a self-serve, user-friendly interface.
Partners
