DoubleBlock

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Leverage this clean room on demand service for secure, privacy-focused analysis between first-party data sets.

Blockgraph’s innovative DoubleBlock data workflow enables granular analysis for brands, data providers, and media companies while maintaining privacy and security protections. Capitalizing on the inherent data protections and peer-to-peer functionality of Blockgraph’s Identity Operating System (IDoS), DoubleBlock extends these benefits to fuel the next generation of TV analytics.

How it Works

To understand outcomes from media exposures, data sets containing proprietary information from both the advertiser and media owner need to be evaluated in a privacy-focused way that protects each party’s data. DoubleBlock ensures that no party is exposed to another’s proprietary or identifiable data, enabling post-campaign analysis that can be used for purposes ranging from data modeling to campaign planning and measurement to outcome attribution.

STEP 1: SYNC CUSTOMERS
Deterministically overlap advertiser customer base and media seller subscribers, encrypting data.

STEP 2: SYNC DATA SETS
Deterministically tie sales data to impression data, encrypting data.

STEP 3: ANALYZE
Combined data with multiple encryptions can be imported into any tool for robust analysis.

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Fast, Flexible, and Easy to Get Started
Leverage DoubleBlock to transform processes that take weeks into near real-time results with no need to install and learn new analytics technology.

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