Blockgraph that Data
Protect and connect data for TV targeting, measurement, and attribution.
How It Works
Blockgraphing data means protecting and connecting data for audience-based TV targeting, measurement, and attribution. Blockgraph your data in three steps:
Import your audience data to a Blockgraph node. Each node is part of Blockgraph’s secure-by-design, privacy-focused platform.
Your audience data is encrypted within the node and assigned a Blockgraph ID (BG ID) for each unique household.
Engage with trusted partners on the Blockgraph platform, using your Blockgraphed data to perform TV targeting, measurement, and attribution across connected homes.
Blockgraphing your data gives you a clear advantage in audience-based advertising throughout the convergent TV ecosystem.
Remove intermediaries from the data matching process for streamlined audience onboarding.
Your data is secure with protections maintained throughout the Blockgraph ecosystem.
Expand your audience reach via peer-to-peer matching.
Match your data with accurate industry identity data via distributor partners.