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At Blockgraph, our interoperable approach to permissioned data collaboration is facilitated through these essential building blocks:
- Household Identity: A universal census-level household identifier derived from first-party subscriber data using an innovative, privacy-centric approach
- Platform: A privacy-centric, flexible, secure data collaboration and activation platform
- Ecosystem: A network of internet operators, publishers, distributors, marketers, platforms, and data partners focused on connected TV advertising
Together, they embody our commitment to advancing privacy-safe data collaboration and driving innovation in the world of converged TV advertising.