In this Beet.TV interview, Effectv's VP Insights and Analytics John Brauer speaks to how the data protections provided by DoubleBlock's "clean room on demand" facilitates deeper analysis, allowing ad impressions and conversion data to be safely joined for a true understanding of how advertising drives results for brands.

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This video is part of the Blockgraph Beet.TV Leadership Series, "Arriving at Your Audience: Why Direct-to-Household Connectivity Is Critical for TV Advertisers.“

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