July 10, 2024
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
December 18, 2023
Getting predictions right in an era where the only constant is rapid change often feels like a fool's errand.
January 10, 2023
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
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