November 7, 2022
We are rapidly approaching a make-or-break moment for marketers.
November 1, 2022
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
October 17, 2022
New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns
June 9, 2022
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.
January 10, 2022
The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions
November 17, 2021
Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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