October 10, 2024
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
August 6, 2024
Once again, The Olympics has demonstrated the pinnacle of human achievement and the indomitable spirit of athletes who’ve sacrificed so much to compete on the world’s biggest stage.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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