February 26, 2025
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
October 22, 2024
Conversation explores the power of data collaboration, self-serve platforms, and ROI in the evolving CTV landscape.
October 10, 2024
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
July 10, 2024
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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