July 10, 2024
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
May 6, 2024
List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 18, 2023
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
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