January 10, 2022
The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions
November 17, 2021
Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms
October 14, 2021
The new “clean room on demand” service will fuel the next generation of privacy-focused TV advertising analytics
August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
June 30, 2021
Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns
June 9, 2021
Collins joins the company following an extended period of success and innovation at AMC Networks and NBCUniversal
December 22, 2021
As 2021 Ends, Predictions For The TV Industry In 2022
August 24, 2021
How Precision And Privacy Can Coexist Safely In An Open TV Ecosystem
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