June 28, 2023
The collaboration looks to bring efficiency, fidelity and safety to the ever-changing TV landscape
Blockgraph and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry.
January 10, 2023
“The purpose of thinking about the future is not to predict it but to raise people’s hopes." -Freeman Dyson
June 9, 2022
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.
April 27, 2022
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape
January 24, 2022
Watch a replay of the TVOT Live! 2022 panel session "Advanced Ad Targeting and Data"
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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