August 24, 2021
How Precision And Privacy Can Coexist Safely In An Open TV Ecosystem
August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
April 14, 2021
As the TV advertising business races to embrace digital-like tactics, we need to find a way to establish a convergent TV advertising marketplace that works for everybody.
April 7, 2021
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace
As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
December 13, 2023
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner
October 23, 2023
The Blockgraph team had a fantastic evening hosting partners across the entire ecosystem in celebration of Advertising Week New York.