December 21, 2018
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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