May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
May 6, 2024
List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 18, 2023
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
September 21, 2023
In the latest example of the upending of the traditional TV model, Charter decided if you can’t beat them, join them.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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