December 13, 2023
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner
June 28, 2023
Blockgraph and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry.
June 8, 2023
New Technology Solution Will Facilitate Interoperability Across Identity Solutions for Advertisers, Publishers and TV Distributors
November 1, 2022
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
October 17, 2022
New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns
June 9, 2022
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning.
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
.png)
