April 27, 2022
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape
April 6, 2022
The company’s broad industry support reflected in new appointments.
January 10, 2022
The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions
November 17, 2021
Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms
October 14, 2021
The new “clean room on demand” service will fuel the next generation of privacy-focused TV advertising analytics
August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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