May 15, 2024
Combined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
May 6, 2024
List recognizes the top agencies, tech providers, and strategic partners handpicked by the AdExchanger editorial team.
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
January 12, 2024
New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
.png)
.png)
.png)
