December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
December 18, 2023
Getting predictions right in an era where the only constant is rapid change often feels like a fool's errand.
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner
October 30, 2023
In this webinar, Jason Manningham and Sean Cunningham discuss the role data clean rooms and clean tech play in helping marketers balance data strategy and data privacy across the multiscreen TV ecosystem.
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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