December 21, 2018
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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