October 10, 2024
On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
July 10, 2024
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 15, 2024
Deal will enable advertising to plan audience-based linear TV campaigns programmatically
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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