January 11, 2024
Direct-to-DSP integration aids targeting, audience optimization
December 20, 2023
What if the TV industry not only survives the next 12 months but thrives in the media revolution ahead?
December 18, 2023
Getting predictions right in an era where the only constant is rapid change often feels like a fool's errand.
The Current spoke with 10 advertising executives about their biggest predictions for the new year.
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner
October 8, 2025
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
October 7, 2025
Blockgraph CEO Jason Manningham debuts a new way to build audiences. Instantly.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
