October 29, 2024
Treon unpacks the unique hurdles that brands face with CTV and shares how they are navigating this evolving space.
October 10, 2024
First-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
July 10, 2024
Blockgraph announced a new partnership with health care data company Datavant to help improve TV measurement for pharma brands.
Collaboration is intended to address measurement challenges in a cookieless world and drive improved patient outcomes
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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