December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
October 4, 2023
Watch this free webinar on demand to hear Blockgraph's Jason Manningham and VAB's Sean Cunningham demystify, define, then explore data clean rooms and clean tech
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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