February 26, 2025
Television is in its “outcomes” era. No longer solely focused on reach, TV is defined by its measurable impact, according to Blockgraph CEO Jason Manningham.
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
May 31, 2024
Manningham spoke with The Current about the upfronts evolution, the importance of measurement and attribution, and more.
May 13, 2024
Inside the Upfronts’ measurement and attribution transformation
March 11, 2024
Why Comcast’s new Signal Authentication Service is a game changer for TV
December 13, 2023
Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
October 8, 2025
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
October 7, 2025
Blockgraph CEO Jason Manningham debuts a new way to build audiences. Instantly.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
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