April 7, 2021
As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace
March 15, 2021
Lessons from tech titans on web tracking- and how they can be applied to the television industry.
March 8, 2021
While TV is moving in the right direction, how can we jump-start our progress?
March 4, 2021
Blockgraph will leverage TransUnion’s growing portfolio of identity and data-driven audience solutions.
Combination would provide another way for advertisers target and measure households across platforms.
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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