December 21, 2018
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
Blockgraph CEO Jason Manningham debuts a new way to build audiences. Instantly.
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
