December 21, 2018
Comcast is piloting Blockgraph, a platform that lets companies connect customer data at scale.
Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences.
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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