May 29, 2020
Cable and TV giants become joint-venture partners in Blockgraph, which was spun off by Comcast.
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
February 23, 2020
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
May 23, 2019
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
December 21, 2018
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
.png)
