August 24, 2021
How Precision And Privacy Can Coexist Safely In An Open TV Ecosystem
August 16, 2021
Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.
June 30, 2021
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
It's done in partnership with Blockgraph and TVSquared
Solution provides Spectrum Reach advertisers with multiscreen attribution and measurement insights at scale to precisely analyze linear, addressable and streaming TV campaigns
June 9, 2021
Scott Collins has found life beyond “The Walking Dead.”
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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