December 21, 2022
2022 feels like a significant year.
November 7, 2022
We are rapidly approaching a make-or-break moment for marketers.
November 1, 2022
Kantar’s match rates with TV partners have increased over 10x since integration with Blockgraph, bringing a new level of clarity and granularity to convergent TV measurement
January 25, 2022
In this video interview, ViacomCBS' Travis Scoles discusses innovations addressing media fragmentation.
January 10, 2022
The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions
December 20, 2021
In this video, Horizon Media's Campanelli shares insights on measurement across connected TV.
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
December 17, 2024
Explore emerging trends that will reshape TV ad tech and redefine roles across the marketplace.
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