June 30, 2021
TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales.
It's done in partnership with Blockgraph and TVSquared
June 9, 2021
Scott Collins has found life beyond “The Walking Dead.”
Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy.
May 27, 2021
The move would streamline advertising across all TV platforms, explains the Blockgraph CEO
April 7, 2021
As part of its commitment to creating a better, safer, and more sustainable convergent TV advertising ecosystem, Blockgraph is proud to be a founding member of the TV Data Initiative. The TV Data Initiative is a new industry program designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.
October 8, 2025
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
October 7, 2025
Blockgraph CEO Jason Manningham debuts a new way to build audiences. Instantly.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers