June 1, 2020
Comcast has spun off Blockgraph into a joint venture co-owned by Comcast, Charter and ViacomCBS.
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph.
May 29, 2020
Cable and TV giants become joint-venture partners in Blockgraph, which was spun off by Comcast.
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
February 23, 2020
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
May 23, 2019
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
April 14, 2025
Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
February 27, 2025
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant manner
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