May 29, 2020
Cable and TV giants become joint-venture partners in Blockgraph, which was spun off by Comcast.
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
February 23, 2020
Blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads.
May 23, 2019
Comcast’s advertising business is gearing up to run campaigns with Blockgraph.
December 21, 2018
Blockgraph is designed to help media owners and advertisers securely share data for addressable TV advertising.
Blockchain-based offering will help better match audience data with advertisers in a privacy-compliant way.
October 8, 2025
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
October 7, 2025
Blockgraph CEO Jason Manningham debuts a new way to build audiences. Instantly.
July 23, 2025
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
